Furthermore, I would like to add book categories into the prototype.įor the usability test, I will add a scenario and tasks to test what readers will do to find books based on their reading purpose. I would also like to do additional testing in order to determine whether this app proves useful to the users in helping them discover books which align with their purposes for reading. With more time, I would do another round of usability testing to see if the updates resolved the issues users had previously encountered. Therefore, I did not include those features. The project brief recommended various features to build, but after conducting market research and one on one interviews, the need for these features did not surface up. Other reasons for book purchases included Facebook (35%), Twitter (28%), Instagram (12%), and librarian recommendations (11%).Īround 82% said they read the back cover before buying a book.Ĥ1% peek at the first chapter before taking the plunge ![]() read slightly more than men 68 percent of male respondents started reading at least one book in the previous 12 months, versus 77 percent of female respondents who said the same.Ģ6% of those who had read a book in the past 12 months said that what they enjoyed most was learning, gaining knowledge, and discovering information.ġ5% cited the pleasures of escaping reality, becoming immersed in another world, and the enjoyment they derived from using their imagination.ġ2% said they liked the entertainment value of reading, the drama of good stories, and the suspense of watching a good plot unfold.ġ2% said they enjoyed relaxing while reading and having quiet time.Īccording to a reader survey (355 in sample size), people buy books for the following reasons:Ĩ2% of respondents said they bought a book by an author they already knew they loved.Īround 77% said a friend had pointed them toward at least one book in 2017. The following indicates the percentage of adults, listed by age groups, who had read a book in any format during the previous year: I wanted to know who Booku’s target audience is and what existing research says about readers’ motivation and behaviors. I conducted market research to learn which age group reads the most, if there is gender difference, why people read, and how people decide what to read.
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